Why include a sweetener that rarely appears?
So the category matches the printed name when a label does use it, instead of silently ignoring an unfamiliar sweetener.
Artificial sweeteners
Advantame
A high-intensity sweetener printed as advantame or E969.
Matches personal ingredient preferences based on label evidence; not medical, allergy, or dietary safety advice
What the label is naming
Advantame is a high-intensity sweetener. Labels that use it print advantame or, on imported foods, E969. It is included so the artificial sweetener category is not limited to the five names that dominated older diet soda.
Where it hides
A small set of drink mixes and confectionery. Most grocery scans will not see it. Absence is the usual result and is not a quality score.
Names and codes
- Advantame
- E969
Aisles to check
- Drink mixes
- Confectionery
Label-reading tips
- E969 is advantame.
- Do not infer it from other sweeteners.
Check a label for Advantame
Paste an ingredient list. This checker looks only for Advantame. It does not score the rest of the food.
Questions
Is E969 the same as E961?
No. E969 is advantame. E961 is neotame.